5 Business Advantages of Responsive Web Design
5 Business Advantages of Responsive Web Design ~ Despite 2013 being dubbed “the year of responsive design” it seems that despite the techno-ravers adoration of the new-look and design-love, businesses across the board seem to be slow on the uptake, with many still dragging their digital heels.
With this in mind, we’ve put together some top notch reasons that your business needs to jump on the responsive design train.
#1 Increased sales and conversion rates.
With this in mind, we’ve put together some top notch reasons that your business needs to jump on the responsive design train.
#1 Increased sales and conversion rates.
Reach more tablet users with a responsive web design
It may seem like a simple and clichéd assumption, but the facts speak for themselves. With 70% of users abandoning websites that take too long to load, this common problem still plagues so many sites when users access them via tablets and mobiles. Even with ‘mobile’ versions of websites, users still can face difficulty locating information or with usability.
With responsive design, the entire site experience is improved. There is no need for re-direction (ie. ‘m.’ mobile redirection), and the use of standardized Style Sheets will ensure a unified design approach with a consistent look and feel to all ‘versions’ of the site.
It goes without saying that consistent user experience will have nothing but a positive impact on your conversion rates. As users become familiar with a unified look and navigation across sites/devices, the usability will be increased. On top of this, loading times will be at a minimum, almost eradicating drop out due to dysfunctional websites. Learn more about how to convert visitors into sales on this article: Make an Impact with Powerful Web Design.
#2 Increased visibility within search engines.
With responsive design, you are able to manage one singular website with one single set of hypertext links. This reduces the amount of time you spend maintaining your website, with as a result allows you more time to focus on link building and a consolidated SEO strategy. The ‘one stop’ website means you can invest in a unified strategy and unified tactics which covers all devices.
With content being a vital attribute in SEO, good quality and regular postings can affect search ranking page positioning. Responsive design ensures fewer resources are taken up/wasted in duplication of content across sites, with content only being applied to one single site, thus increasing your chances of higher search engine rankings.
As a secondary and equal plus, Google also suggests that ‘responsive’ sites are more prominently featured in localised search results. For smaller local businesses who are trying to compete with high street retailers, responsive design is a must.
#3 Increased reach to tablet/mobile audiences.
Responsive design – reach tablets and mobiles via Infocux
Without doubt, mobile and tablets are here to stay, and are the driving force behind the use of responsive web design. Traditionally users were re-directed to a ‘mobile’ specific site (see the .m in the URL). With responsive, this isn’t the case. One site can be used on all devices – whatever the brand, make or model of mobile/tablet.
With more and more users relying solely on their ‘on the go’ devices, can you really afford to lose out on such a large percentage of custom?
For example, say you are a local business, a bistro or café. Someone looks to find a bite to eat close to their current location. Your website takes too long to load or worse – is unreadable/un-navigable as you do not have a responsive website. They promptly leave and head over to your competitors.
This logic doesn’t just apply to food outlets. Gyms, watch-makers, tailors, marketing firms, app developers… the list is endless. If you have a website, and a customer that uses it to make you money – responsive is a must.
#4 Enhanced offline browsing experience.
Alas, this is probably the more technical of benefits – but stay with us!
Whilst the online capabilities/advantages of responsive design are almost infinite, responsive design also allows site owners (using the offline browsing capabilities of HTML5) easier access to their content ‘on the go’
With so many tablets and smartphones HTML5 enabled (with this only set to increase as older models are naturally phased out) this becomes increasingly important. Content in web applications and email newsletters for example, are increasingly consumed on the move in the absence of an internet connection. Responsive design allows this capability to be maximised.
#5 Time and money saved across the board.
Arguably – with every other pro and positive aside – time and money being saved is number one priority on any business owners list when it comes to their company expenses. Whilst the initial ‘investment’ cost of responsive design is there, the long and short term savings across the board will make every moment spent on the conversion worth it.
With one streamlined website there is no need for multiple site developments and testing, no need for support and maintenance and a stream of various experts for various platforms.
As mentioned above; SEO will be positively impacted, as well as customer exposure. The overall multi-device experience is enhanced and intensified.
What does responsive design come down to?
More customers, more exposure, less time spent, less money wasted.
When put so simply….what is it you’re waiting for? Find out more about our responsive web design services and how we can help you.
It may seem like a simple and clichéd assumption, but the facts speak for themselves. With 70% of users abandoning websites that take too long to load, this common problem still plagues so many sites when users access them via tablets and mobiles. Even with ‘mobile’ versions of websites, users still can face difficulty locating information or with usability.
With responsive design, the entire site experience is improved. There is no need for re-direction (ie. ‘m.’ mobile redirection), and the use of standardized Style Sheets will ensure a unified design approach with a consistent look and feel to all ‘versions’ of the site.
It goes without saying that consistent user experience will have nothing but a positive impact on your conversion rates. As users become familiar with a unified look and navigation across sites/devices, the usability will be increased. On top of this, loading times will be at a minimum, almost eradicating drop out due to dysfunctional websites. Learn more about how to convert visitors into sales on this article: Make an Impact with Powerful Web Design.
#2 Increased visibility within search engines.
With responsive design, you are able to manage one singular website with one single set of hypertext links. This reduces the amount of time you spend maintaining your website, with as a result allows you more time to focus on link building and a consolidated SEO strategy. The ‘one stop’ website means you can invest in a unified strategy and unified tactics which covers all devices.
With content being a vital attribute in SEO, good quality and regular postings can affect search ranking page positioning. Responsive design ensures fewer resources are taken up/wasted in duplication of content across sites, with content only being applied to one single site, thus increasing your chances of higher search engine rankings.
As a secondary and equal plus, Google also suggests that ‘responsive’ sites are more prominently featured in localised search results. For smaller local businesses who are trying to compete with high street retailers, responsive design is a must.
#3 Increased reach to tablet/mobile audiences.
Responsive design – reach tablets and mobiles via Infocux
Without doubt, mobile and tablets are here to stay, and are the driving force behind the use of responsive web design. Traditionally users were re-directed to a ‘mobile’ specific site (see the .m in the URL). With responsive, this isn’t the case. One site can be used on all devices – whatever the brand, make or model of mobile/tablet.
With more and more users relying solely on their ‘on the go’ devices, can you really afford to lose out on such a large percentage of custom?
For example, say you are a local business, a bistro or café. Someone looks to find a bite to eat close to their current location. Your website takes too long to load or worse – is unreadable/un-navigable as you do not have a responsive website. They promptly leave and head over to your competitors.
This logic doesn’t just apply to food outlets. Gyms, watch-makers, tailors, marketing firms, app developers… the list is endless. If you have a website, and a customer that uses it to make you money – responsive is a must.
#4 Enhanced offline browsing experience.
Alas, this is probably the more technical of benefits – but stay with us!
Whilst the online capabilities/advantages of responsive design are almost infinite, responsive design also allows site owners (using the offline browsing capabilities of HTML5) easier access to their content ‘on the go’
With so many tablets and smartphones HTML5 enabled (with this only set to increase as older models are naturally phased out) this becomes increasingly important. Content in web applications and email newsletters for example, are increasingly consumed on the move in the absence of an internet connection. Responsive design allows this capability to be maximised.
#5 Time and money saved across the board.
Arguably – with every other pro and positive aside – time and money being saved is number one priority on any business owners list when it comes to their company expenses. Whilst the initial ‘investment’ cost of responsive design is there, the long and short term savings across the board will make every moment spent on the conversion worth it.
With one streamlined website there is no need for multiple site developments and testing, no need for support and maintenance and a stream of various experts for various platforms.
As mentioned above; SEO will be positively impacted, as well as customer exposure. The overall multi-device experience is enhanced and intensified.
What does responsive design come down to?
More customers, more exposure, less time spent, less money wasted.
When put so simply….what is it you’re waiting for? Find out more about our responsive web design services and how we can help you.
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